Things I love

Laughter with friends, flying gliders, dancing, nuits blanches and lost weekends, photography, great food...

Big pictures

An unedited collection of my photos, portraits, trips to far-flung places (like Nepal, and Cornwall), landscapes, gliders and pretty things, taken with my trusty Nikon.

The Ice Hotel

Breathtaking scenery caught during a week at the Ice Hotel in Jukkasjärvi in Swedish Lapland in the Arctic Circle.


A short distillation of one of many trips to the legendary Carry On Regardless free festivals in Wales.


My favourite designer likes this - it took ages to phrase what I was trying to say!

Pepi's of Camden

A collaboration with two seriously nice people, Pierre Odendaal and true hair innovator Carlos.


Started as Jason Holland's and my joint home page, which won a Cannes CyberLion in its heyday, and was listed as one of the world's ten most influential websites of all time by Management Today - and features in the travelling Digital Archaeology exhibition alongside some real greats. Head-Space has sadly mostly fallen into disrepair now.


Biro on canvas, a piece I really enjoyed creating.

Full on

Ruth's collection of photographs of the trance, free festival and London underground party scenes in the mid-nineties.


Blog and articles

I write for a wide variety of strategy, marketing and creative magazines. Read my blog, where I also occasionally post speeches. I'm also on Twitter.

Early articles

A short selection of early articles and speeches about new media written between 1994 (when I started my first digital agency) and 2001.

Felix Velarde

I'm lucky enough to love what I do: I'm a strategist and an agency CEO and Chairman, I teach CRM strategy at Hult Business School and until recently I was CEO at Underwired. You can read my career history on LinkedIn or, if you dig around, Wikipedia.